News and Insights

Particularly when you first get your NAR Green Designation, it’s not unusual to feel uncertain about how to capitalize on the new skills. 

A recent Chicago Association of REALTORS® webinar, “Make 2021 the Year You Go Green,” featured several NAR Green Designees discussing how they’ve used their green knowledge to transform their businesses.

Marcy Cleveland launched Hudson Valley Green Homes in 2020 to provide resources for clients seeking information about high-performance green homes. 

Since 2017, she’s worked at Keller Williams Realty Hudson Valley United in Middletown, NY, where she started as a transaction coordinator. Besides having her NAR Green Designation, Cleveland also holds the Earth Advantage Broker certification.

During a Chicago Association of REALTORS® webinar (See 5 Ways to Build Sustainability into Your Business Model in this issue of the newsletter), Melissa Camp suggested staying in touch with prospects by sending valuable information that helps them improve their homes. 

The Green Resource Council has you covered with pre-written client handouts designed to educate homebuyers and sellers on the benefits of going green. 

When Christopher Matos-Rogers started thinking about creating a web presence for his green homes niche last year, authenticity was his guiding word. 
 
He wanted a site that highlighted his expertise and reflected his personal and professional passions and interests. Several years ago, he developed a website focused on mid-century modern (MCM) houses, one of his other business niches. 

Jodi Bakst CRS, GREEN, SRES®, CIPS, CLHMS, ABR®, GRI entered the real estate industry after a 15-year career in environmental management and economic development. 
 
Now the broker/owner of Real Estate Experts in Chapel Hill, NC, Bakst is relying on both her real estate and environmental skills to develop Array, a net-zero energy community in Orange County, NC.