News and Insights

During a Chicago Association of REALTORS® webinar (See 5 Ways to Build Sustainability into Your Business Model in this issue of the newsletter), Melissa Camp suggested staying in touch with prospects by sending valuable information that helps them improve their homes. 

The Green Resource Council has you covered with pre-written client handouts designed to educate homebuyers and sellers on the benefits of going green. 

When Christopher Matos-Rogers started thinking about creating a web presence for his green homes niche last year, authenticity was his guiding word. 
 
He wanted a site that highlighted his expertise and reflected his personal and professional passions and interests. Several years ago, he developed a website focused on mid-century modern (MCM) houses, one of his other business niches. 

Jodi Bakst CRS, GREEN, SRES®, CIPS, CLHMS, ABR®, GRI entered the real estate industry after a 15-year career in environmental management and economic development. 
 
Now the broker/owner of Real Estate Experts in Chapel Hill, NC, Bakst is relying on both her real estate and environmental skills to develop Array, a net-zero energy community in Orange County, NC. 

Is this the year you’ve committed to boosting your social media presence and staying better connected with prospects and past clients? 

Consider building your client communications around the challenges people are dealing with as they face more months at home because of the pandemic. 

Home health, comfort, energy efficiency upgrades, and design topics are all fair game.

Ali Al-Asady’s mission is to pave a greener path to sustainable living and healthier homeownership through education, representation, and marketing. 

Al-Asady, GREEN, a REALTOR® with Home Smart Elite Group, works in Maricopa County in Arizona and is an instructor and school administrator with Alliance Learning Institute and consults for a high-performance home builder in Phoenix.