News and Insights

Izumi Tanaka, GREEN, LEED Green Associate, is passionate about green homes and works to raise awareness among clients about the value and benefits of living in healthy, efficient properties. 

And as a certified probate specialist, Tanaka, a REALTOR® with eXp Realty of California Inc., in San Ramon, CA, guides individuals and families through the maze of the probate process. Her 10-plus years working as an architectural photographer has made her appreciate good design, and she uses the skills to help clients prepare their homes for sale. 
 

As you’re drafting your 2021 business plan, consider the GRC member benefits that you can tap to market yourself and your listings, and better represent the clients who want resource-efficient home features. 

One finding from “NAR’s Green Resource Council Member Profile and Needs Assessment Survey,” conducted in October 2020, shows that you may be missing out on a slew of member benefits. 

Early this fall, the GRC surveyed members to get a sense of how you’re using and benefitting from your NAR Green Designation, reasons you took the Green Designation Course, and to understand your changing needs. When possible, we compared the findings to the survey that we conducted in 2018. 
 

Promoting green home features makes a difference in motivating buyers to choose a home with energy efficiency features. 

That’s according to “Energy Efficiency in Real Estate Listings: A Controlled Experiment,” research by the American Council for an Energy-Efficient Economy (ACEEE).

It’s GRC renewal time.

Don’t let your Green REsource Council membership lapse. 

For 2021, we’re offering a new member benefit: Pearl Solar Certification. 

Pearl Solar Certification provides third-party certification for solar and energy-efficient home features.