News and Insights

Waypoint Brokers Collective has set itself up for the future by getting all its 18 brokers and agents certified as NAR Green Designees. 
 
This spring, the Portland, Maine company invited Craig Foley, GREEN, LEED Green Associate, and LAER Realty Partners' Associate Broker and Chief Sustainability Officer in Melrose, MA, to teach an in-person NAR Green Course. 

Here’s something that may surprise you: according to the 2022 James Hardie Homeowner Survey on home improvement spend during COVID, Millennials outspent Gen X and Boomers by 4x. Millennials invested about $40K in their homes compared to a respective $10K and $11K by other generations.

Recognition, visibility, and differentiation are three things that winning a 2022 EverGreen Award brought to Bruce Richardson, GREEN, ABR®, RSPS, SRES®, of Virginia Capital Realty in Richmond, VA. 

"It's a huge value to be recognized and to be able to clearly demonstrate that I'm part of this sustainability industry," says Richardson. "Winning the award also can put you in front of a crowd." 

When you pitch your local association about the value of starting a green committee and incorporating sustainability education across the organization or chatting with clients about green features and energy efficiency, fresh statistics matter.

The American Lung Association’s annual celebration of Clean Air Month in May is a perfect opportunity to develop air quality-focused content to share with clients all year.
 
Here are some topics—it’s not a comprehensive list—to work into your social media posts, newsletters, and conversations to highlight your expertise and get everyone working to improve air quality.