News and Insights

February 2021

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5 Ways to Build Sustainability into Your Business Model

Particularly when you first get your NAR Green Designation, it’s not unusual to feel uncertain about how to capitalize on the new skills. 

A recent Chicago Association of REALTORS® webinar, “Make 2021 the Year You Go Green,” featured several NAR Green Designees discussing how they’ve used their green knowledge to transform their businesses.

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Member Meet-up: Marcy Cleveland

Marcy Cleveland launched Hudson Valley Green Homes in 2020 to provide resources for clients seeking information about high-performance green homes. 

Since 2017, she’s worked at Keller Williams Realty Hudson Valley United in Middletown, NY, where she started as a transaction coordinator. Besides having her NAR Green Designation, Cleveland also holds the Earth Advantage Broker certification.

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Member Benefits: Use Client Handouts to Educate Prospects, Market Your Business

During a Chicago Association of REALTORS® webinar (See 5 Ways to Build Sustainability into Your Business Model in this issue of the newsletter), Melissa Camp suggested staying in touch with prospects by sending valuable information that helps them improve their homes. 

The Green Resource Council has you covered with pre-written client handouts designed to educate homebuyers and sellers on the benefits of going green.