News and Insights

Your clients look to you for advice on how to reduce their energy costs when they’re buying, renovating, and living in a house. 

So it’s important to refresh your knowledge and take an inventory of all the 2020 tax credits, rebates, incentives available to those who make green home upgrades. 

When the Pearl Certification was made available through his company, LAER Realty Partners, last year, Phil Massa jumped on the opportunity. 

The NAR GREEN Designee saw it as a way to distinguish his listings and differentiate himself from a crowd of other practitioners. 

The National Association of Home Builders’ What Home Buyers Really Want shows the most in-demand green features among buyers. 

Mary Love aligned her green passion, lifestyle, and business vision by moving to and becoming the broker for Olivette, an agrihood just outside Asheville, N.C. 

To make America green again, Scot Chambers is educating himself, fellow REALTORS®, and the general public in his State College, Pa., market, which is home to Penn State University.

As you prepare your business for the year ahead, weaving statistics and studies into listing presentations and conversations with clients may help you make the case for more sustainable, energy-efficient homes. 

In addition, you can incorporate relevant data into your social media posts and in e-newsletters and other marketing materials.