News and Insights

When the Pearl Certification was made available through his company, LAER Realty Partners, last year, Phil Massa jumped on the opportunity. 

The NAR GREEN Designee saw it as a way to distinguish his listings and differentiate himself from a crowd of other practitioners. 

The National Association of Home Builders’ What Home Buyers Really Want shows the most in-demand green features among buyers. 

As you prepare your business for the year ahead, weaving statistics and studies into listing presentations and conversations with clients may help you make the case for more sustainable, energy-efficient homes. 

In addition, you can incorporate relevant data into your social media posts and in e-newsletters and other marketing materials. 

Some of your routine business challenges probably entail making green home features visible, conveying their value to clients, and getting them valued properly during the appraisal. 

Greening the housing stock is a slow, steady effort, and your contributions are critical to making progress. 
We’d like to include your work and stories in the GRC’s REsource newsletters during 2020.