News and Insights

Consumers are getting more knowledgeable about healthy home projects and frequently start the conversation about them when talking with contractors, according to Healthy Home Remodeling: Consumer Trends and Contractor Preparedness, a research brief by the joint Center for Housing Studies of Harvard University. 

Clients starting major home improvement projects often don’t understand what they’re getting themselves into. 
 

You can provide additional value by helping them think through things like budgeting, scheduling, and ways to improve the odds that their project will go off with minimum of disruption.

Your Green Course offers some information on the topic that you can use as a guide. Here are five considerations.

From the Director

I’m so glad to be joining you to advance the GRC’s mission of helping the real estate industry produce more sustainable homes, spreading green knowledge to more real estate professionals, and making a positive impact on the world. 

If your plan is to up your social media presence or get started with social media this year, start with a social media marketing calendar. 
 

Marki Lemons-Rhyal, a Chicago-based keynote and social media speaker and educator, offers some pointers on creating and using such a calendar and developing content that supports your business mission.

“You vote with your money. By changing one house at a time, we can do something big. You have to be daring.”
--Joanne Douds CIPS, FIABCI, GMS, GREEN, sales associate with Weichert REALTORS®, Maplewood, N.J.

“The NAR Green Designation is a call to action,” says Joanne Douds. 

It’s a call she answered immediately after receiving her designation in 2009.