Unique Niche: Factory-Built Green Housing | Green

Unique Niche: Factory-Built Green Housing

Elyse Umlauf-Garneau
house

Steve Lefler, GREEN, vice president of Modular Lifestyles, Irvine, CA, has carved out a unique business niche marketing modular, manufactured, and tiny houses with green features. 

His background includes stints as a real estate practitioner and a mortgage broker, and he has an expertise in reviving ailing mobile home and RV parks. 

He’s using his skills to address California’s home affordability challenges and to change how factory-built homes are viewed. 

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