The Big Disconnect, What Buyers Want vs. What Agents Think They Want | Green

The Big Disconnect, What Buyers Want vs. What Agents Think They Want

Cynthia Adams, Pearl Certification's CEO and co-founder
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By Cynthia Adams, co-founder and CEO of Pearl Certification

How well do you think you know what the average buyer wants in a home? Elevate Energy recently hosted four focus groups of Chicago homeowners and real estate agents to better understand what features they prioritized when purchasing a home and how Pearl Certification’s materials impacted their view of the home. What they learned was surprising!

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