News and Insights | Green

News and Insights

January 2024

Article 2

Leverage Your Expertise, Green Your Office

Landing your initial green client might take time. While hunting for that first deal, apply your new green skills to persuade your broker and colleagues to make your office more sustainable.

It’s good for business. It’s good for the environment. Here are some strategies.

December 2023

Article 3

ESG Reporting and You - A Cautionary Tale

Do you know the carbon emissions that come from energy used in your office building? How about the emissions that come from the driving you do for your job? If your brokerage is a publicly traded company, these are questions businesses will have to answer as part of the Securities and Exchange Commission’s (SEC) new ESG reporting, where “ESG” stands for Environmental, Social, and Governance.

Article 4

NAR Toolkit Provides State, Local Associations a Roadmap to Drive Sustainability

If you've been suggesting—or prodding—your state and local associations to embrace sustainability, the National Association of REALTORS’® Sustainability Toolkit for State and Local Associations can help you make a compelling case for integrating sustainability into their business operations. 

Article 1

Use NAR Report Findings to Promote In-Demand Energy Efficiency Features, Enhance Client Relationships

The most important environmental feature to buyers in all regions was heating and cooling costs, which 82 percent of buyers found at least somewhat important.
That's one statistic from the National Association of Realtors®' 2023 Profile of
Home Buyers and Sellers
, research that explores the interests and motivations of home buyers and sellers. 

Article 5

News Bytes: AI, Heat Pumps, and Quality Affordable Housing

Here’s a handful of recent stories to help you stay up on industry events and to share with clients. 
1. AI trained to identify least green homes - Using AI, Cambridge University's Department of Architecture researchers created a deep learning model that makes it faster, easier, and cheaper to identify hard-to-decarbonize houses—responsible for over 25% of housing emissions—and develop strategies to improve their green credentials.