News and Insights

As you gear up for the spring buying season, take some time to plan how you'll gauge buyers' interest in green home features and introduce such topics to them. 
 
One starting point is reviewing materials from the "NAR Green Designation: People, Property, Planet, Prosperity" class.  

Here's some recent news to keep you updated on the green industry. 

1. Introducing RISMedia's 2022 Real Estate Newsmakers 

Help us to congratulate two NAR Green Designees, Craig Foley, LAER Realty Partners, Melrose, MA, and Christopher Matos-Rogers, Coldwell Banker Intown, Atlanta, GA were named RISMedia's 2022 Newsmakers.

Karen Gately Herrick GREEN, ABR®, CLHMS, CDPE, RE/MAX ENCORE, Wilmington, MA, has always been interested in the engineering side of the real estate business and in educating clients on the pros and cons of building and infrastructure components and energy-efficient features. 

"Getting the NAR Green Designation was a natural extension of my role as a knowledgeable, trusted advisor," she says. With her second real estate license in Florida, she works with clients looking for seasonal or permanent properties in the Naples area.

Clients interested in sustainable homes expect you to be well-versed in the latest energy-efficiency data and legislation and how their choices contribute to the overall health of their community, planet, and families. 

Others may need convincing that energy efficiency measures boost the economy and create jobs and that what you do and talk about has value.

You already know the environmental benefits of trees, including their ability to absorb carbon dioxide from the atmosphere, improve air quality, and provide wildlife habitat.

But yearly, national forests are threatened by things like wildfires, disease, and encroachment by development.