News and Insights

Mary Love aligned her green passion, lifestyle, and business vision by moving to and becoming the broker for Olivette, an agrihood just outside Asheville, N.C. 

To make America green again, Scot Chambers is educating himself, fellow REALTORS®, and the general public in his State College, Pa., market, which is home to Penn State University.

Your clients look to you for advice on how to reduce their energy costs when they’re buying, renovating, and living in a house. 

So it’s important to refresh your knowledge and take an inventory of all the 2020 tax credits, rebates, incentives available to those who make green home upgrades. 

As you prepare your business for the year ahead, weaving statistics and studies into listing presentations and conversations with clients may help you make the case for more sustainable, energy-efficient homes. 

In addition, you can incorporate relevant data into your social media posts and in e-newsletters and other marketing materials. 

Here are 11 good green reads from 2019 that you may have missed. 

1.    ‘Hipsturbia’: It’s What All the Cool. Suburbs Are Doing and It’s A 2020 Trend Suburban downtowns get revived using a live/work/play formula that transforms them into “hipsturbia.” Appealing to Millennials, hipsturbias include affordability and urban staples like dining, shopping, entertainment and jobs, all within a walkable distance. 

Some of your routine business challenges probably entail making green home features visible, conveying their value to clients, and getting them valued properly during the appraisal.