News and Insights | Green

News and Insights

October 2020

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2020 EverGreen Award: Jeannette Moore

For Jeannette Moore, there are things more important to her than racking up listings and pocketing commissions. She recently switched her business to focus solely on high-performance homes. 

That's not an easy thing, given that in her market green and energy-efficient concepts aren't significant drivers of home sales and the fact that she's only one of two NAR Green Designees in her market. 

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Well-presented Energy Efficiency Information Influences Buyers’ Choices

Promoting green home features makes a difference in motivating buyers to choose a home with energy efficiency features. 

That’s according to “Energy Efficiency in Real Estate Listings: A Controlled Experiment,” research by the American Council for an Energy-Efficient Economy (ACEEE).

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Announcing New Member Benefit: Pearl Solar Certification

It’s GRC renewal time.

Don’t let your Green REsource Council membership lapse. 

For 2021, we’re offering a new member benefit: Pearl Solar Certification. 

Pearl Solar Certification provides third-party certification for solar and energy-efficient home features. 

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Green-focused REALTORS® Conference & Expo Events Go Virtual

If you look forward to the REALTORS® Conference & Expo every year, you still can.
The event is a go, but it will happen virtually. 

Because of COVID-19, the National Association of REALTORS® has pivoted and will deliver all that it always has — industry insight, trends, networking, education, and the expo — during the convention.

 

September 2020

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Home Performance Counts: NAR, NAHB Launch Education Initiative to Expand Knowledge of High-Performance Homes

The recently launched Home Performance Counts is expected to bring greater awareness and understanding of high-performance homes to consumers, REALTORS®, and homebuilders.

The joint education initiative between the National Association of REALTORS® and the National Association of Homebuilders creates a bridge between REALTORS® and homebuilders, helping such professionals better work together, convey a high-performance home's key benefits, including durability, comfort, health, and affordability.