News and Insights

As you’re drafting your 2021 business plan, consider the GRC member benefits that you can tap to market yourself and your listings, and better represent the clients who want resource-efficient home features. 

One finding from “NAR’s Green Resource Council Member Profile and Needs Assessment Survey,” conducted in October 2020, shows that you may be missing out on a slew of member benefits. 

Izumi Tanaka, GREEN, LEED Green Associate, is passionate about green homes and works to raise awareness among clients about the value and benefits of living in healthy, efficient properties. 

And as a certified probate specialist, Tanaka, a REALTOR® with eXp Realty of California Inc., in San Ramon, CA, guides individuals and families through the maze of the probate process. Her 10-plus years working as an architectural photographer has made her appreciate good design, and she uses the skills to help clients prepare their homes for sale. 
 

Early this fall, the GRC surveyed members to get a sense of how you’re using and benefitting from your NAR Green Designation, reasons you took the Green Designation Course, and to understand your changing needs. When possible, we compared the findings to the survey that we conducted in 2018. 
 

It’s GRC renewal time.

Don’t let your Green REsource Council membership lapse. 

For 2021, we’re offering a new member benefit: Pearl Solar Certification. 

Pearl Solar Certification provides third-party certification for solar and energy-efficient home features. 

For Jeannette Moore, there are things more important to her than racking up listings and pocketing commissions. She recently switched her business to focus solely on high-performance homes. 

That's not an easy thing, given that in her market green and energy-efficient concepts aren't significant drivers of home sales and the fact that she's only one of two NAR Green Designees in her market.