News and Insights

Particularly when you first get your NAR Green Designation, it’s not unusual to feel uncertain about how to capitalize on the new skills. 

A recent Chicago Association of REALTORS® webinar, “Make 2021 the Year You Go Green,” featured several NAR Green Designees discussing how they’ve used their green knowledge to transform their businesses.

Jodi Bakst CRS, GREEN, SRES®, CIPS, CLHMS, ABR®, GRI entered the real estate industry after a 15-year career in environmental management and economic development. 
 
Now the broker/owner of Real Estate Experts in Chapel Hill, NC, Bakst is relying on both her real estate and environmental skills to develop Array, a net-zero energy community in Orange County, NC. 

Is this the year you’ve committed to boosting your social media presence and staying better connected with prospects and past clients? 

Consider building your client communications around the challenges people are dealing with as they face more months at home because of the pandemic. 

Home health, comfort, energy efficiency upgrades, and design topics are all fair game.

When Christopher Matos-Rogers started thinking about creating a web presence for his green homes niche last year, authenticity was his guiding word. 
 
He wanted a site that highlighted his expertise and reflected his personal and professional passions and interests. Several years ago, he developed a website focused on mid-century modern (MCM) houses, one of his other business niches. 

Renew your Green Resource Council membership online before December 31st to get a reduced rate. 

For 2021, we’ll offer tools, education, and networking opportunities to help you capitalize on your green niche throughout the year.