News and Insights

You can use HomeSelfeRE, a GRC member benefit, to nurture past client relationships, open the door to new ones, and differentiate yourself. HomeSelfeRE lets you:  

• Generate quality leads with its auto lead generator and give clients a pathway to money and energy savings. 

A renewed focus on home — health, aesthetics, and function — is one significant and lasting effect of people being locked up for the last year during the pandemic. 

If you’re starting to field more questions about home health and ways to improve it, consider looking at Hayward Score and sharing it with clients. 
 

Marcy Cleveland launched Hudson Valley Green Homes in 2020 to provide resources for clients seeking information about high-performance green homes. 

Since 2017, she’s worked at Keller Williams Realty Hudson Valley United in Middletown, NY, where she started as a transaction coordinator. Besides having her NAR Green Designation, Cleveland also holds the Earth Advantage Broker certification.

During a Chicago Association of REALTORS® webinar (See 5 Ways to Build Sustainability into Your Business Model in this issue of the newsletter), Melissa Camp suggested staying in touch with prospects by sending valuable information that helps them improve their homes. 

The Green Resource Council has you covered with pre-written client handouts designed to educate homebuyers and sellers on the benefits of going green. 

Particularly when you first get your NAR Green Designation, it’s not unusual to feel uncertain about how to capitalize on the new skills. 

A recent Chicago Association of REALTORS® webinar, “Make 2021 the Year You Go Green,” featured several NAR Green Designees discussing how they’ve used their green knowledge to transform their businesses.