News and Insights

Building a Wellness Niche  
 
Sheila Alston’s background in marketing, interior design, and a health coach certification has helped her develop a wellness real estate business niche and to illustrate the connection between health and home for clients. 

Green features are gaining traction in the residential market. 
Half of the respondents in the National Association of REALTORS® 2022 REALTORS® and Sustainability Report – Residential report said they helped clients buy or sell homes with green features during the last 12 months. Last year, only 32% said they’d done so.

For many of your clients, the natural response when the HVAC system breaks is to replace it with a newer version of whatever was there. 
 
But that's a missed opportunity, given that heat pumps provide a more efficient and sustainable way to heat and cool air, enhance comfort, lower greenhouse gas emissions, and eliminate safety concerns like carbon monoxide poisoning. 

If you work with commercial clients or plan to, review Urban Land Institute’s report, “Green Buildings for Healthier People.” It can help you address the health- and climate-friendly choices that clients can make to add value during the development and life span of commercial buildings, whether they’re offices, retail facilities, or multifamily properties. 

Liliana Perazich, GREEN, SRES®, spent 25 years in the healthcare industry before becoming a REALTOR® in 2017.

She focused on cardio-pulmonary rehab and diabetes education, so she knows how essential it is for people to live healthy lives in healthy environments.