News and Insights

In her new role as the National Association of REALTORS®’ Director of Leadership and Sustainability, Bobbie Albrecht is exploring the “future normal” of sustainability in the association and strategizing about engaging a broader membership in NAR’s sustainability efforts.

Deciphering clients' motivation for energy retrofits and persuading them to make such upgrades can be one of the trickiest aspects of your job.

Understand which messages resonate with consumers, energy efficiency upgrade packages they prefer, and the groups most receptive to energy retrofits by reading ACEEE’s new report, “Messaging Comprehensive Retrofits” (https://www.aceee.org/research-report/b2403).  

Three new pieces of research provide facts and statistics to enhance your Earth Day (See "6 Ways to Promote Sustainability on Earth Day: Green Your Hometown, Combat Plastic Pollution, Promote Your Business") conversations, deepen client discussions during the spring selling season, and provide fresh social media content.

Mary Love, GREEN, president and broker in charge of Love the Green, Asheville, N.C., will make the most of Earth Day: chairing a run to fundraise for the Green Built Alliance, an Asheville, N.C., green building non-profit, attending her agrihood’s community gathering, and turning an open house into a big party to celebrate a new green development. Think food trucks, a local band, preferred builders and vendors, kid activities, and education stations. 

Most of your clients base their kitchen renovation decisions on style, functionality, and financial considerations.

Though energy efficiency and sustainability likely won’t be the main drivers for most planning kitchen upgrades, consumers are paying attention to such issues.