News and Insights

March 2022

Article 1

Member Meet-up: Jesse Barraza

Jesse Barraza, who leads the Barraza Group of Surterre Properties®, has worked to build a team in a "league of its own." 

His secret weapon? All the team members have the NAR Green Designation, which gives them a competitive advantage, believes Barraza. In addition, their wide-ranging experience with green real estate, building science, and home energy labeling helps them navigate the complex ins and outs of the luxury Orange County real estate market. 

The Big Disconnect, What Buyers Want vs. What Agents Think They Want

How well do you think you know what the average buyer wants in a home? Elevate Energy recently hosted four focus groups of Chicago homeowners and real estate agents to better understand what features they prioritized when purchasing a home and how Pearl Certification’s materials impacted their view of the home. What they learned was surprising!

article 3

10 Smart Ways to Make Your Business Vibrant, Sustainable: GRC Experts Weigh In

When the market is fast and hot like it is this spring, it can be hard to find the time to work on your business and not just in it. 
 
But enhancing relationships, building skills, and staying abreast of trends and topics that affect the industry and your community are essential to creating a vibrant, sustainable business. 

article two

The Big Disconnect, What Buyers Want vs. What Agents Think They Want

By Cynthia Adams, co-founder and CEO of Pearl Certification

How well do you think you know what the average buyer wants in a home? Elevate Energy recently hosted four focus groups of Chicago homeowners and real estate agents to better understand what features they prioritized when purchasing a home and how Pearl Certification’s materials impacted their view of the home. What they learned was surprising!

February 2022

Article 1

New Member Benefit! Stay On Top of Industry Changes with Newly Updated Designation Course

Talk to any veteran NAR Green Designee, and they'll tell you that keeping up to date on industry changes is critical to building and sustaining your green niche. 

That's just what the newly updated GREEN Designation Course: People, Property, Planet, Prosperity helps you do.